Skip to product information
1 of 3


Sony Bravia XR XR75Z9K

Sony Bravia XR XR75Z9K


Contact Us for purchase options:

01603 627010

Out of stock

View full details

Sony Bravia XR XR75Z9K

Enjoy breath-taking 8K realism with astonishing brightness and contrast on the BRAVIA XR Master Series Z9K. Powered by Sony’s Cognitive XR processor, its Mini LED with XR Backlight Master Drive delivers an exceptional real-world picture. It’s enriched by the authentic colour of an XR TRILUMINOS Pro display, while Dolby Vision HDR, Dolby Atmos sound and Acoustic Multi-Audio tech unite to deliver an immersive, cinematic experience. Google TV brings you a huge range of apps including your favourite streaming services, and you can control it by voice with the Google Assistant.

8K UHD resolution with Dolby Vision HDR
This screen has four times the number of pixels as 4K UHD TVs, for an extraordinary level of flawlessly realistic detail, even on larger screen TVs. High Dynamic Range expands light, dark, and every colour in between for a picture that's closer to real life. This set supports multiple HDR formats including Dolby Vision.



  • Mini LED with XR Backlight Master Drive: delivers an unprecedented dynamic range, with dazzling lights, deep blacks, and beautifully natural mid tones for incredible brightness and intense realism.
  • Cognitive Processor XR: uses human perspective analysis to optimise hundreds of thousands of elements in an instant, for stunning contrast, and a picture that feels deep, natural, and real.
  • XR 8K Upscaling: the XR Processor upscales 2K or 4K signals for real and immersive viewing.
  • XR TRILUMINOS Pro: produces a wider palette of colours with an enhanced range of hue and saturation, allowing natural shades and precise detail.
  • Acoustic Multi Audio: sound positioning tweeters ensure high frequency sounds come from where the action is happening on the screen, and for full immersion, all your entertainment is elevated to 3D surround sound.
  • Dolby Atmos sound: surround sound fills the room for immersive audio realism. Combined with Dolby Vision, it produces a richly cinematic experience.
  • Competitive gaming: get the edge with ultra-responsive, smooth gameplay, thanks to Auto Low Latency Mode in HDMI 2.1, Variable Refresh Rate (VRR) and other gaming features.

Google TV
Google TV gives easy access to your favourite content, services and compatible smart devices. Using the built-in mic, you can ask the Google Assistant to connect and communicate with other smart devices, without picking up the remote. You can also find the latest films and TV series on Netflix, Disney+, Prime Video, Apple TV, NOW TV and more*. With over 6000 apps available, you can cast from your smart device with Apple Airplay and Google Chromecast built-in too.

Youview catch-up
In addition to a wealth of online entertainment, this set comes with built-in YouView. The seven day scroll back TV guide brings together catch up TV from across BBC iPlayer, ITV Hub, All 4 and My5.** You can also enjoy over 70 live TV channels and radio stations for free, such as BBC 1 & 2, ITV, Channel 4, E4, Channel 5, 5 USA, ITV 2 and Dave.

One Slate design for immersive viewing
Minimalist One Slate design with a seamless bezel edge embraces the screen in a single pane of glass that’s naturally elegant and keeps you focused on the picture. And a multi-position stand is designed to fit into more spaces.