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Samsung

Samsung Crystal 98" UHD TV

Samsung Crystal 98" UHD TV

£2,999.00

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01603 627010 info@martinshifi.co.uk

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Samsung Crystal 98" UHD TV

At 98 inches, the Samsung Crystal UHD DU9000 is not a television you stumble into buying. It dominates a room, and it is designed to do exactly that — the question is whether the picture keeps pace with the scale. 4K content at this size remains sharp rather than soft, and lower-resolution material is pulled up rather than exposed.

Supersize Picture Enhancer

At 98 inches, upscaling is everything. Samsung's Supersize Picture Enhancer applies AI-driven processing specifically tuned for large-screen viewing — addressing sharpness, noise reduction and black level enhancement as a single integrated pass rather than sequential filters. Mega Contrast and UHD Dimming work alongside this to maintain depth across the picture, while Contrast Enhancer keeps detail visible in both shadows and highlights. HDR10+ support extends dynamic range further, and Filmmaker Mode disables post-processing when the source calls for it, preserving the original colour grading and frame rate.

Audio

OTS Lite provides object-based sound processing, and Q-Symphony allows compatible Samsung soundbars to work in concert with the TV's own speakers rather than replacing them.

Technical Specifications

Screen Size 98"
Resolution 4K (3,840 x 2,160)
Motion Rate 200
Picture Engine Crystal Processor 4K
HDR HDR, HDR10+ Support
Motion Technology Motion Xcelerator 120Hz
Sound Output (RMS) 20W
Speaker Type 2CH
HDMI Audio Return Channel eARC/ARC
USB 2 x USB-A
Wi-Fi Wi-Fi 5
Bluetooth BT5.2
Ethernet (LAN) 1
Digital Audio Out (Optical) 1
Operating System Tizen™ Smart TV
Set Size with Stand (WxHxD) 2181.1 x 1298.2 x 402.3 mm
Set Size without Stand (WxHxD) 2181.1 x 1244.1 x 63.5 mm
Power Consumption (Typical) 332.0 W
Power Consumption (Max) 490 W

Who Is It For?

The Samsung Crystal 98" UHD TV is for those who want cinema-scale viewing at home without moving to a commercial display or projection setup. It suits large open-plan living spaces where a 65- or 75-inch panel simply disappears, and where the viewing distance justifies the screen area. It is not the right choice for a modest room, and it does not carry the mini-LED or OLED technology of Samsung's upper ranges — but at 98 inches, the DU9000 offers a breadth of picture processing and smart capability that is difficult to match at the price.

Buying from Martins Hi-Fi

Martins Hi-Fi has been in Norwich since 1968. Elizabeth Gould runs the business today, and we stock only brands we have heard properly and stand behind.

A screen of this size is worth seeing before you commit — come in to our Norwich showroom and we can show you the DU9000 in context, alongside the connections and sources you plan to use with it.

When you get in touch, you'll be speaking with Dave and Chris — experienced specialists who can advise on this product and your whole system.

You may also want to consider the Samsung QE85QN900D for a step up into Samsung's Neo QLED range, or explore Samsung The Wall for the ultimate in large-format display.

Contact us at info@martinshifi.co.uk, call 01603 627010, or WhatsApp on 07554 687137. You can read more about how we work on our Why Martins Hi-Fi page. We are at 85–91 Ber Street, Norwich, NR1 3EY.